Jo Moroccan Rug

We traveled to Fez, Morocco and personally selected a small collection of exceptional rugs—each chosen for its beauty, craftsmanship, and soul. This Beni Ourain is one of those rare finds.

Handwoven by Berber women from the Atlas Mountains, Beni Ourain rugs are beloved for their creamy, unbleached wool and timeless, minimalist geometry. Soft black lines float across a plush, high-pile surface, creating a rug that feels both grounded and effortlessly modern. Every piece tells a quiet story through its symbols and subtle variations—no two are ever the same.

10' x 7'3"

Why we love it

• 100% natural sheep’s wool — high-grade, unbleached, and luxuriously soft

• Thick, fluffy high pile — exceptionally warm and comfortable underfoot

• Timeless design — classic Berber motifs that work beautifully in modern, bohemian, and relaxed interiors

• Handwoven & one of a kind — crafted slowly, with intention, by skilled artisans

This is a rug to live with—cozy, soulful, and enduring. A piece that brings warmth, texture, and quiet beauty into your home for years to come.

Vacuum gently. Spot clean with cold water as needed. Professional cleaning recommended.

Only one available.