From Hibernation to Hosting

A sitewide sale, for a limited time.

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The N701 Collection Now on Sale — Free Shipping Included

One of our most loved designs. The N701 works beautifully as standalone pieces or configured into a custom layout that fits your space perfectly. Available in six modular sections, six gorgeous fabrics, and two refined leather options—effortless, European, and endlessly versatile.

Shop the N701 Collection →

The Heart Behind SOBU

SOBU is a family-run business, built with heart and a deep love for what we do. Founded in 2011 by Laleh and Alessandro Latini, SOBU is unlike the big-box retailers—we care—about our designs, our materials, and most of all, our customers.

We started SOBU as a family business because we believed furniture should feel personal again. Not anonymous. Not disposable. Not driven by trends that disappear overnight.

We design some pieces ourselves, partner with makers we deeply trust, and curate collections the way we would for our own home. We run a real showroom and stand behind everything we sell.

Whether you live nearby or across the country, you’re shopping with a real neighborhood furniture store—just one that happens to ship nationwide.

Meet Laleh & Alessandro →
Laleh and Alessandro, Sobu Owners and Founders sitting and smiling on a live-edge wood bench beneath a staircase in a cozy interior.

Grab a Little Something While on Sale!

All sale items ship free with standard delivery. Orders over $2,500 include FREE Premium In-Home Delivery & Assembly.

In Stock. On Sale. Ships Free.

IN STOCK: Troubadour Lounge Chair - Light Oak with Alabama Pecan leather; Eden Coffee Table - Light Oak 40" diameter; Pasha Moroccan Rug; Fable Ottoman - Alabama Pecan 28" + 36".

The SOBU Trade Program

Thoughtfully designed support for designers, architects, and hospitality professionals. Enjoy generous trade pricing, personalized service, and access to our in-house designs and curated European collections—backed by real people who know the product and the process.

Interior of a modern home goods store with neatly arranged wooden shelves displaying books, ceramics, textiles, and small decor items, leading to a cozy seating area in the back.
A cozy interior with a light wooden chair, gray cushions, and a black pillow. A floral arrangement sits on a round white table. Behind the chair, a ladder holds a beige and rust blanket. Wooden shelves display folded textiles and decor, with a pink abstract artwork on the wall.
Oakland Showroom corner with a white sectional sofa, low wooden coffee table, and colorful throw pillows.