SOBU FOUNDERS
Alessandro Latini (b. Rome, Italy, 1971) spent his early childhood in places like Sardinia and Rio de Janeiro—pretty dreamy backdrops for a kid to start noticing good design and craftsmanship. He later moved to California to study architecture at UC Berkeley, but it was the university’s woodworking studio that truly captured his attention and sparked a lifelong love of furniture making.
After graduating, Alessandro moved to New York and began building custom pieces from a tiny basement apartment in the East Village. A chance reconnection with his high school friend Laleh brought him back to San Francisco, where he worked at two respected architecture firms before returning fully to furniture design. His work has been featured by brands such as Pottery Barn and Crate & Barrel, but what continues to drive him most is working with sustainable materials and collaborating with talented craftspeople around the world.
Laleh Latini (b. Tehran, Iran, 1971) moved to San Francisco with her family at age eight. After high school she began studying interior architecture at UC Davis before shifting her focus to film and photography. A few years after college, she set off on a backpacking trip around the world with a friend—visiting 13 countries across four continents and capturing thousands of images on film along the way.
Back in San Francisco, Laleh briefly explored commercial photography before transitioning into freelance graphic design, working with brands such as Pottery Barn and Design Within Reach. Photography remains an important part of her creative life—you’ll see many of her images throughout the SOBU website, and occasionally on display at the Oakland showroom.
From left to right: Our kids, Sofia and Bruno, racing through our empty Old Oakland space before move-in in 2013, Alessandro and the kiddos painting the walls, the storefront, and the shop as it came to life inside.
Design, Detours & the Road to SOBU
Named after our kids, Sofia and Bruno, SOBU began back in 2011 with a simple idea for a kids’ bed. That idea blossomed into a pop-up shop in Old Oakland (2013), then a shared space in Rockridge (2014), and finally, in 2016, making the Rockridge space our very own. Our mission? To design modern, well-crafted furniture made from natural materials—pieces built to last, not just fleeting trends from corporate giants. At SOBU, it’s all about connection, quality, and that extra personal touch.
Alessandro and I go way back—we met in high school, reconnected after college, and eventually built a life together filled with family, work, and a shared dream. Alessandro’s background in architecture and furniture design mixed perfectly with my experience in graphic design and photography to spark the creation of SOBU.
And to think really it kick started with a little note. While visiting from New York, Alessandro spotted me on my Vespa and left a message in my helmet, asking me out for coffee. That coffee turned into a shared journey—moving around San Francisco, a wild (and slightly ill-fated) move to Southern France, a 1-year break-up, and then back together, arrival of our two amazing kids and the birth of the third: SOBU.
— Laleh