Discovering Ethnicraft: Our Journey to Becoming the
Go-To Experts in the U.S.
Alessandro first came across Ethnicraft at a furniture show back in 2015. He texted me excitedly and said, "You have to see this".
We both instantly fell in love with their minimalist, elegant and refined aesthetic, but it may have been their level of craftsmanship and exceptional material choices that really blew us away. We were just starting SOBU and Ethnicraft was just foraying into the states, so the relationship didn't get it's full start until SOBU had found it's footing in Rockridge and we had opened up anew in early 2016.
We reached out to Ethnicraft and started to show a few pieces at our Oakland storefront alongside our own designs. On the basis of how beautiful and well made their pieces were, our customers ordered with us from their wide collection, sight unseen. And that is still the case. Although we have limited space at our shop, you will always find some Ethnicraft designs on display. We are proud to offer their entire line here on the SOBU website.
Ethnicraft embodies a sophisticated European sensibility with an incredible amount of warmth through their use of solid woods and exquisite finishing. Their pieces equally shine in the most relaxed of spaces as they do in more formal settings. One piece can stand alone in a space and literally be enough...that says a lot! We hope that like us, you value their pieces for their elegant simplicity and timeless style. Us Americans, I think we're ready for this!
