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Subversive Styling :: The BLOG

MORE OPENING PHOTOS

OPENING PARTY WAS HOT!

Thank you to all who made it out on what turned out to be a chilly and damp night to celebrate with us! A special shout out to Brian Kenny & the Dada Band as well as Kosta for the live tunes. ...

OFF AND RUNNING

We're open for biz! Yesterday was a powerful day for us. I arrived at the store, adjusted, swept up leaves that had sneaked in from under the door, tidied up a bit here and there, took a deep brea...

DAY BEFORE OPENING!

Yesterday, Alessandro and some helpers unloaded a truckload of furniture into the store. It was raining, it was pouring, but they got it done. Today, four of us, Alessandro, friend Marc, Grandma G...

FLATTERY

A little art for your Friday eve. By me.

IT'S OFFICIAL

The COMING SOON sign is up in the window as of about an hour ago, so I guess it's officially official. We've begun to tap into our community of artists, friends and friends of friends to add an ar...

BRICK + MORTAR MANIA

It's still a bit unbelievable. We're opening a SOBU store end of November! GULP. Oakland's Popuphood offered us a great space in Old Oakland...beautiful store front, brick sidewalk, tree-lined str...

UNLEARN

Forget what you learned in Photography 101. Shoot into the light when you get a chance.

SIMPLE MATH

We're giving it our all in starting up our business and it's kicking our butts. It's a ton of work and it's always there, lurking around the corner, whispering, "Do more. You're not done. Finish m...

GOING FOR A RIDE

We're a young business and as such, we can have fun with it and take some risks. Isn't that what the young folk do? Last weekend we tried out a small booth at the Alameda Antique Fair. Have you ev...

WHAT? NO TOXIC SH*!%

There's been much talk in the press about the insane amounts of toxic substances in the products we surround ourselves with including the furniture we cozy up on at night and sit on with our kids....