Thank you to all who made it out on what turned out to be a chilly and damp night to celebrate with us! A special...

We're open for biz! Yesterday was a powerful day for us. I arrived at the store, adjusted, swept up leaves that had sneaked in from...

Yesterday, Alessandro and some helpers unloaded a truckload of furniture into the store. It was raining, it was pouring, but they got it done. Today,...

A little art for your Friday eve. By me.

The COMING SOON sign is up in the window as of about an hour ago, so I guess it's officially official. We've begun to tap...

It's still a bit unbelievable. We're opening a SOBU store end of November! GULP. Oakland's Popuphood offered us a great space in Old Oakland...beautiful store...

Forget what you learned in Photography 101. Shoot into the light when you get a chance.

We're giving it our all in starting up our business and it's kicking our butts. It's a ton of work and it's always there, lurking...