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News
OPENING PARTY WAS HOT!
Thank you to all who made it out on what turned out to be a chilly and damp night to celebrate with us! A special...
OFF AND RUNNING
We're open for biz! Yesterday was a powerful day for us. I arrived at the store, adjusted, swept up leaves that had sneaked in from...
DAY BEFORE OPENING!
Yesterday, Alessandro and some helpers unloaded a truckload of furniture into the store. It was raining, it was pouring, but they got it done. Today,...
IT'S OFFICIAL
The COMING SOON sign is up in the window as of about an hour ago, so I guess it's officially official. We've begun to tap...
BRICK + MORTAR MANIA
It's still a bit unbelievable. We're opening a SOBU store end of November! GULP. Oakland's Popuphood offered us a great space in Old Oakland...beautiful store...
SIMPLE MATH
We're giving it our all in starting up our business and it's kicking our butts. It's a ton of work and it's always there, lurking...
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